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blue ocean strategy

few days ago darvin was telling us stories about the author of 'blue ocean strategy',
the man who gave advises to Nintendo when they intended to create a new console to rival playstation.

sony's console was definitely winning the lion shares of the market then and nintendo was living in its past glory.

they could have come up with something as good as playstation but then.. the author argued, what's the point?

so he advised them to target different segment of market- the working adults and even older folks probably.
the result of his vision was.. Nintento Wii.

I guess it's a wonderful thing to see the aunties and professional adults unwind after their hectic days with Wii. the console has its own strength that neither playstation nor xbox could touch.

well done.

blue ocean strategy itself is a business strategy book that promotes a systematic approach "for making the competition irrelevant". sounds awesome.

it's clearly a departure from chinese' business strategy. when a chinese businessman sees someone is making a lot of money by selling noodle on a particular street, he will open another noodle stall few metres away. =)

in medan, this strategy is practiced to the extreme. if you drive thru mojopahit street, you will see shop after shop afer shop of bika ambon.
in my beloved city of birth, once someone starts a business and it works, a dozen of similar business will sprout instantly.

but the funny thing is.. it works for some of them.
they didn't have to learn any systematic strategy and they made it.

how do you explain that?

natural talent? probably.
pure luck? could be.
God's blessing? I think so.

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